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All the latest rumors say that the Big Ten media rights will bring in over a billion dollars per year, but what will that really look like? We know Fox will be the majority partner, but could we really see the Big 10 bringing in 2 more networks? If CBS & NBC are involved, are there enough big brands to go around for more games on those networks? What could the TV deal look like? Would CBS and NBC be willing to pay for a Northwestern vs Iowa (for example) primetime national broadcast? I dive into some of the ways this could work.
From Thursday 6/09/22 full show: youtu.be/nnEroeF1DX8
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